In recent years, you might have seen or heard the term SEO used and thought to yourself “what in the world is that? And how does it work?”
Well, SEO is an abbreviation for Search Engine Optimization. Simply put, SEO, as explained by Hawaii SEO is how businesses send signals out to search engines, telling them that their pages or websites are valuable to show in Google’s index.
When an individual puts a search into Google for a local service or national product, Google provides them with the top 10 websites relevant to their query. Google deems these top 10 sites valuable and relevant based off of over 200 complex ranking factors. These factors can be manipulated through many techniques, for good or bad purposes.
Search Engine Optimization Consists of Many Different Functions.
These various functions can help you increase your brand awareness and customer conversions if you are a local business, affiliate network or national conglomerate.
Many local businesses have discovered that they are able to expand their market and grow with SEO/Internet Marketing is how local business do this is by first understanding the concerns and interests their potential customers have, then creating original and valuable content about them, including blog posts, product reviews, and articles. For example, they might write a blog post about “four things to consider when getting a suit tailored” if they own or run a boutique that offers alteration services. This function of SEO is called content marketing.
Another aspect of SEO is generating social media pages and profiles for their business. Simply being online is not enough, they have to actively put in the effort to enhance their potential customers’ lives, in big and small ways. Such as commenting on blogs and articles and posting their own content that their audience will value. Providing valuable content will help to increase your brand awareness and improve your reputation among your target audience. Ultimately this will lead to more online traffic and higher customer conversions.
What Are Conversions?
Conversions are essentially getting a visitor to take a specific action that usually results in them providing their contact information. Examples of this could include offering a free PDF file or eBook in exchange for the user’s email address. Once you have their email address or phone number, you can target them for similar products and services related to your PDF or eBook.
Retargeting traffic through a conversion funnel is a common practice used by affiliate marketers. Fundamentally, affiliate marketing is when a merchant, such as Amazon.com, pays a commission to other online presences “affiliates” for referring new business to the dealer’s website.
There is a wide variety of types of affiliates, though they are typically bloggers with pages that feature content related to the seller’s industry. Affiliates might write a blog post about a new promotion or item for sale on the dealer’s website, feature banner ads on their site that guide people to the merchant’s landing page or offer visitors an exceptional coupon code. When visitors come from that affiliate’s site and buy something, the affiliate is then given a commission either based off of PPL, percentage or strict dollar amount.
Hopefully now after reading this article, you have a better idea of how SEO could help you with your local, national or affiliate business. When SEO is executed correctly, not only will you do more business, you will also build your brand within your local space.